Ugandan musician Alexander Bagonza, popularly known as A Pass, has called on young artists to focus on creating music that stands the test of time rather than chasing fleeting trends that generate temporary likes and views.
Following his successful concert on January 31st, which received widespread acclaim for its excellence in execution, A Pass has been vocal about his philosophy regarding music creation. He emphasizes that lasting impact should take precedence over quick fame.
The Danger of Chasing Trends
In today’s digital era, many artists are drawn to the allure of viral success, which is often measured by likes, shares, and views on social media platforms. However, A Pass warns that such metrics can be misleading.
“Young artists, don’t chase the likes and views. Create music that has a lasting impact and build a community of people that love what you do, they will sustain you,” A Pass advised.
This advice comes at a time when the music industry is seeing a rise in paid engagement tactics, where artists buy views and likes to appear more popular than they actually are. However, A Pass asserts that while views can be purchased, genuine love from listeners cannot be faked.
A Pass’ Approach to Music
Throughout his career, A Pass has been known for his meticulous approach to music production. He dedicates ample time to crafting songs that are meant to be relevant for years rather than just weeks or months.
“I like to take time to prepare my craft with an aim for it to last through the ages rather than creating music that would easily expire,” A Pass reiterated.
His recent performances and songs, such as the hit ‘Abantu’, have been praised not just for their lyrical and instrumental depth but also for their ability to connect with audiences on a deeper level.
Impact on the Ugandan Music Industry
A Pass’ message serves as a wake-up call for the Ugandan music industry, where some artists prioritize trendy beats and catchy hooks over substance. While these songs may gain instant popularity, they often fade quickly, leaving no lasting impact on listeners.
By advocating for music with meaning, A Pass is encouraging young artists to think about their legacy rather than just their immediate popularity.