Renowned Ugandan music veteran Bebe Cool, real name Moses Ssali, has boldly asserted his dominance over the nation’s music airplay, claiming an unparalleled level of influence within the industry. During a recent TikTok livestream, Bebe Cool stated that his 35 years of experience have enabled him to build strong relationships with key players across the entertainment sector, including DJs, MCs, radio and TV hosts, and even CEOs of major media outlets.
Bebe Cool revealed that he doesn’t just rely on personal connections with on-air personalities but also communicates directly with station bosses before launching any music campaign. “I first talk to the bosses of the stations and discuss my plans before I even approach the DJs or presenters,” he explained, highlighting his strategic approach to ensuring maximum airplay for his music. According to Bebe Cool, this network allows him to decide which artists get airplay and who may be sidelined, a claim that underscores his perceived gatekeeping role in Uganda’s music industry.
He addressed young artists who view him as competition, urging them to learn from his experience and industry mastery rather than seeing him as a threat. Bebe Cool’s statements have sparked debate about the power dynamics in Uganda’s music scene and the extent to which veteran artists can shape the careers of emerging talent.