Kampala, Uganda – In Uganda’s dynamic music industry, where artists constantly seek innovative ways to connect with audiences, singer Daxx Kartel—known by his spiritual moniker Omuryeerubah—has embraced a unique approach that has seen his music gain significant traction among children. Speaking to Sanyuka TV, Daxx Kartel linked this musical shift to his faith and a deep understanding of family as the nucleus of Ugandan society.
By invoking the biblical verse Matthew 19:14—“Let the little children come to me, and do not hinder them, for to such belongs the kingdom of heaven”—Daxx Kartel framed his artistic mission as not only entertaining but also nurturing the values of inclusion and faith. In a country where religious faith plays a vital role in daily life, this connection carries significant weight and resonates widely with listeners.
Daxx Kartel highlighted the strategic importance of engaging children, describing them as “the centre of any family.” In Uganda’s family-oriented culture, children naturally influence household tastes and preferences, meaning music that appeals to kids often enjoys broader acceptance among adults. This perspective reflects a savvy alignment with cultural realities, where family ties strongly shape entertainment consumption.
His idea that winning over children’s hearts effectively wins over entire households underscores a growing awareness among Ugandan artists that music can serve as a powerful tool to unite generations and strengthen social bonds. In a sector that often prioritizes youth trends and mainstream appeal, Daxx Kartel’s focus on children and family offers a refreshing alternative route to enduring success and cultural relevance.