Fred Mukasa Mbidde, Deputy President of Uganda’s Democratic Party and a seasoned politician, has issued a cautionary message to artists venturing into politics ahead of the 2026 general elections. Drawing from his extensive political experience, Mbidde emphasized that politics should be viewed as a service to the community rather than a means for personal financial gain.
He warned that artists considering political careers should be prepared for the potential impact on their personal brands. “Their brands will be determined by the outcome of the elections; if you lose, your brand as a musician will go down,” he explained. Mbidde also highlighted the divisive nature of politics, noting that an artist’s choice of political affiliation could alienate segments of their fan base.
Furthermore, he advised against liquidating personal assets to fund political campaigns, cautioning that such investments carry significant risks. “Don’t sell your assets to invest in political campaigns,” he stated, underscoring the financial uncertainties inherent in political contests.
Mbidde’s counsel comes as several Ugandan artists, including Big Eye, Nina Roz, Reign, and Tuff B, have declared their intentions to run for political office in the upcoming elections. His insights serve as a reminder of the challenges and responsibilities that come with transitioning from entertainment to public service.