In an open and candid interview with a fellow YouTuber, media personality Kasuku has shared why he chose to part ways with Dembe FM, despite the radio station’s recent reopening after a two-year hiatus. The revelation sheds light on a growing trend in the media industry, where digital platforms like YouTube are offering content creators more financial opportunities than traditional media outlets.
Kasuku, who has been a notable figure in Uganda’s media landscape, revealed that Dembe FM offered him a compensation package that was considerably lower than what he was earning from his YouTube channel. The media personality emphasized that his decision to focus solely on his YouTube channel was motivated by the higher earnings and greater control over his content. He remarked, “I am earning more money from my YouTube channel compared to what I was offered by Dembe FM. So, I chose not to resume and concentrated on my personal business and my channel.”
Dembe FM, a major player in Uganda’s radio industry, resumed its operations in February 2025 after nearly two years of closure, which was attributed to a combination of financial constraints and management challenges. Despite the station’s return, Kasuku’s decision to not return stands as a critical reflection of the changing media landscape, particularly in Uganda, where digital platforms like YouTube are becoming more lucrative for content creators.
Kasuku’s YouTube channel, known for its insightful commentary, entertainment content, and media reviews, has gained a significant following. With increased engagement and monetization options, Kasuku is thriving in the digital space. YouTube’s advertising revenue, sponsored content, and brand partnerships provide creators with multiple streams of income, which has made it an attractive alternative to traditional media platforms.
The ongoing shift towards digital content creation is becoming evident, and Kasuku’s experience serves as a testament to how media personalities can find financial success by leveraging platforms like YouTube. While Dembe FM continues to rebuild its audience base, Kasuku is capitalizing on the freedom and flexibility that digital platforms provide, and it seems that the future of media in Uganda may be increasingly defined by online platforms.