In a candid interview on NBS After 5, Ugandan music star Maurice Kirya highlighted a major issue he believes is stunting the industry’s growth. While acknowledging the abundance of talent in Uganda, Kirya critiqued the culture of hype that surrounds many artists, which he says creates a false sense of achievement.
Kirya explained that hype often traps artists in an illusion of success, leading them to believe they have reached their peak prematurely. He described how performers mistake enthusiasm from small venues and audiences for wider acclaim, causing complacency and limiting ambition to break onto international stages. His critique points to the need for artistes to stay humble, focused, and continually improve their craft.