Kampala, Uganda – Movit Products Limited, a giant in Africa’s personal care industry, has unveiled a transformative brand campaign titled “Rooted in Nature, Trusted by Generations” to revitalize its iconic Movit Herbal Jelly line. The campaign, introduced during a high-profile event at the Entebbe Botanical Gardens, heralds the arrival of three new nature-based variants—Papaya, Aloe Vera, and Avocado—under the theme “4 New Choices”, reinforcing the brand’s commitment to heritage, innovation, and modern consumer needs.
Graced by Hon. David Bahati, Minister of State for Industry, the event brought together top officials from regulatory and business bodies including UMA, UNBS, and the Uganda Investment Authority, signaling a strong alignment between private innovation and national industrial goals.
Speaking to attendees, Movit Executive Chairman and Founder, Mr. Simpson Birungi, recounted the brand’s origins: “24 years ago, skin conditions like rashes and irritations were widespread. Movit Herbal Jelly was born out of necessity and a desire to bring relief—made with care, rooted in heritage, and perfected by science.”
The evolution of the product—from hand-mixed batches in 600kg vessels to cutting-edge mass production—mirrors the company’s rise. The formula, unchanged since 2013 after 13 years of refinement, blends traditional herbal wisdom with advanced research and development, cementing its place as a cross-generational staple.
Movit’s Managing Director, Mr. Steven Mwesigwa, emphasized that this rebranding is not cosmetic. “This is not a marketing line—it’s a product truth,” he asserted. “‘Rooted in Nature’ speaks to our use of local herbs; ‘Trusted by Generations’ affirms our enduring bond with families.”
The campaign underscores Movit’s leadership in adapting to evolving beauty needs while holding firm to its Ugandan roots—a message strongly resonating across African markets.