Kampala, Uganda – Singer Naava Grey has opened up about her partnership with Sony Music Entertainment, addressing misconceptions around the pace of her music releases and the role the label played in her career. The artist, known for hits like “Sokalami,” clarified that her collaboration with Sony was focused solely on distribution and publishing for one song, and it was not the restrictive type of contract often associated with major labels.
In a candid media interview, Naava, born Naava Zziwa, explained that her partnership with Sony was based on a mutual understanding, and she has no reason to blame the label for the pace at which she releases music. “Why should I blame Sony, really? Sony was just a partnership. We signed for distribution and publishing of just one song, and that was Sokalami,” she said, emphasizing the simplicity and transparency of the agreement.
Naava went on to explain that the label’s involvement helped her reach wider audiences, as “Sokalami” was released and premiered simultaneously across all African countries. Sony also supported Naava’s creative journey by facilitating collaborations with other African artists when needed, contributing positively to her music career.
Importantly, Naava shared that her contract with Sony was not restrictive and did not give the label control over her music. “I was warned not to sign fully with them,” she revealed, showing that she remained cautious about maintaining her artistic freedom.
Naava’s approach highlights a balance between leveraging the benefits of a major label partnership and retaining control over her music career. Her comments reflect an artist who values creative independence and believes in the power of strategic partnerships without compromising on her artistic vision.