However, despite the festive atmosphere, many traders have noted a disappointing turnout of shoppers compared to previous years. The financial strain affecting many Ugandans has resulted in cautious spending habits. “Customers are coming, but their purchasing power is visibly limited,” remarked a local vendor.
The Chairperson of the Kampala City Traders Association (KACITA), Thadeus Musoke, expressed concern over the subdued shopping activity and urged both traders and consumers to remain vigilant during this busy period. He cautioned traders against raising prices, emphasizing that building trust with customers is essential during these challenging times.
As shoppers navigate crowded markets filled with holiday cheer, they are reminded to stay alert for potential exploitation amid the rush. The blend of celebration and caution defines this year’s festive season in Kampala as both traders and consumers adapt to current economic realities while striving for a joyful holiday experience.