Uganda’s most competitive beauty pageant has entered its final stage, and CEO Tifah, real name Ratifah Sekyema, is among the elite group of finalists. Known for her dazzling presence on NBS and NBS Plus, Tifah is now commanding the stage with the same energy and charisma that has made her a recognizable figure in the media industry.

The competition has been fierce, with each contestant bringing talent, ambition, and grace. Yet, CEO Tifah has stood out not only for her physical appeal but for her commitment to redefining beauty standards. In her words and actions, she emphasizes that true beauty lies in health, self-worth, and purpose.
Her progression to the final stage is a reflection of her well-rounded personality. Tifah has demonstrated eloquence in her speeches, poise in her stage presence, and vision in her advocacy. She seeks to inspire young people to embrace their authentic selves, rather than conforming to superficial or unrealistic ideals.

What sets her apart even more is her ability to remain grounded and relatable. While she shines on television and the stage, she openly celebrates her Ugandan heritage, often citing mukene with matoke as her favorite meal. This simple detail reinforces her authenticity and connection to everyday Ugandans who see themselves reflected in her story.
As the nation awaits the grand finale, many are rallying behind CEO Tifah not just because of her beauty, but because of the symbolism of her journey. From being a bold voice on television to a transformative presence in the beauty pageant world, she has become a role model for a generation looking to balance ambition, authenticity, and cultural pride.























