Technology brand Philips and its workers founded the club PSV Eindhoven back in 1913 as a pastime.
Philips have sponsored the club since and it’s confirmed by the Guiness World Records (GWR) as having the record for longest time to sponsor a sports team.
PSV, which stands for Philips Sport Vereniging (Philips Sport Association), announced the record with the presence of Guinness World Records Adjudicator Joanne Brent at their annual gala.
CEO of the club Marcel Brands said “Although the interpretation of the sponsorship has changed over the years, we are happy with Philips’ commitment.”
PSV are the second most successful team in Dutch football history and are a club rich with history with 24 Eredivisie titles and KNVB Cups
Philips CEO Roy Jakobs said: “This is a great example of how we as a company stand for long-term partnerships based on innovation, relationship and impact.
“With our innovations in health technology, we contribute to PSV’s better performance in multiple areas.”